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Service marketing

フォーマット:
図書
責任表示:
volume editor, Raymond P. Fisk ; contributors, J. Stephen Baron, Mary Jo Bitner, Per Kristensson
言語:
英語
出版情報:
Los Angeles : Sage, 2013
形態:
xxxvii, 222 p. : ill., port. ; 25 cm
著者名:
Grönroos, Christian, 1947- <DA01224160>
Sheth, Jagdish N. <DA00592679>
Fisk, Raymond P. <DA0053693X>
Baron, J. Stephen
Bitner, Mary Jo <DA05494611>
Kristensson, Per
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シリーズ名:
Legends in marketing ; . Christian Grönroos / series editor, Jagdish N. Sheth ; v. 1 <BB02660500>
書誌ID:
BB14595756
ISBN:
(: HB)
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