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Literary advertising and the shaping of British romanticism

フォーマット:
図書
責任表示:
Nicholas Mason
言語:
英語
出版情報:
Baltimore : The Johns Hopkins University Press, 2013
形態:
viii, 202 pages : illustrations ; 24 cm
著者名:
Mason, Nicholas <DA14245593>  
目次情報:
Advertising in the romantic century
The progress of puffery
Building brand Byron
L.E.L., bandwagon marketing, and the rise of visual culture
Puffery and the "death" of literature in late-romantic Britain
Conclusion: The art of advertising
書誌ID:
BB21570380
ISBN:
9781421409986 [1421409984]  CiNii Books  Webcat Plus  Google Books
9781421410715 [1421410710] (: [electronic])  CiNii Books  Webcat Plus  Google Books
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