Literary advertising and the shaping of British romanticism
- フォーマット:
- 図書
- 責任表示:
- Nicholas Mason
- 言語:
- 英語
- 出版情報:
- Baltimore : The Johns Hopkins University Press, 2013
- 形態:
- viii, 202 pages : illustrations ; 24 cm
- 著者名:
- Mason, Nicholas <DA14245593>
- 目次情報:
-
Advertising in the romantic century The progress of puffery Building brand Byron L.E.L., bandwagon marketing, and the rise of visual culture Puffery and the "death" of literature in late-romantic Britain Conclusion: The art of advertising - 書誌ID:
- BB21570380
- ISBN:
- 9781421409986 [1421409984]
9781421410715 [1421410710] (: [electronic])
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