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A new paradigm in marketing -- the service dominant logic : Academia's reactions to the theory of Vargo and Lusch

フォーマット:
図書
責任表示:
Christina WeiBenfels
言語:
英語
出版情報:
Hamburg : Anchor Academic Pub., 2014
形態:
iv, 50 p. : ill. ; 22 cm
著者名:
Weißenfels, Christina  
シリーズ名:
Anchor compact <BB14927787>
書誌ID:
BB1758649X
ISBN:
9783954892532 [3954892537] (: [pbk.])  CiNii Books  Webcat Plus  Google Books
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