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1.

図書
図書
1. Marketing management : analysis, planning, implementation, and control. 8th ed
Philip Kotler
出版情報: London : Prentice-Hall International, c1994
シリーズ名: The Prentice-Hall series in marketing
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2.

図書
図書
2. Principles of marketing. 6th ed (: pbk)
Philip Kotler, Gary Armstrong
出版情報: Englewood Cliffs, N.J. : Prentice Hall International, c1994
シリーズ名: The Prentice-Hall series in marketing
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3.

図書
図書
3. Marketing management : analysis, planning, implementation and control. 9th ed (: soft ; : case)
Philip Kotler
出版情報: Upper Saddle River, N.J : Prentice Hall International, c1997
シリーズ名: The Prentice-Hall international series in marketing
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