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1.

図書
図書
1. Marketing insights from A to Z : 80 concepts every manager needs to know
Philip Kotler
出版情報: Hoboken, NJ : J. Wiley & Sons, c2003
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2.

図書
図書
2. Lessons from a chief marketing officer : what it takes to win in consumer marketing
Bradford C. Kirk
出版情報: Chicago, IL : McGraw-Hill, 2003
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3.

図書
図書
3. How to become a marketing superstar : unexpected rules that ring the cash register
Jeffrey J. Fox
出版情報: New York, N.Y. : Hyperion, 2003
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4.

図書
図書
4. Principles of marketing. 10th ed
Philip Kotler, Gary Armstrong
出版情報: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004
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5.

図書
図書
5. Marketing across cultures
Fons Trompenaars, Peter Woolliams
出版情報: Oxford : Capstone, 2004
シリーズ名: Culture for business series
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6.

図書
図書
6. Consumer behavior and culture : consequences for global marketing and advertising (: paper)
Marieke de Mooij
出版情報: Thousand Oaks : Sage Publications, c2004
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7.

図書
図書
7. Enchanting a disenchanted world : revolutionizing the means of consumption. 2nd ed (: pbk)
George Ritzer
出版情報: Thousand Oaks, Calif. : Pine Forge Press, c2005
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8.

図書
図書
8. Innovate! : straight path to quality, customer delighat, and competitive advantage
Paul A. Schumann, Jr. ... [et al.]
出版情報: New York ; Tokyo : McGraw-Hill, c1994
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9.

図書
図書
9. Consumption & marketing : macro dimensions (: pbk)
[edited by] Russell W. Belk, Nikhilesh Dholakia, Alladi Venkatesh
出版情報: Cincinnati, Ohio : South-Western College Pub., 1996
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10.

図書
図書
10. The business marketing course : managing in complex networks
David Ford ... [et al.]
出版情報: Chichester : Wiley, c2002
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