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1.

図書
図書
1. The one to one future : building relationships one customer at a time. 1st ed
Don Peppers and Martha Rogers
出版情報: New York : Currency Doubleday, 1993
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2.

図書
図書
2. Developing effective communications strategy : a benefit segmentation approach (est.)
Russell I. Haley
出版情報: New York : Wiley, 1985
シリーズ名: Ronald series on marketing management ; ISSN:0275-875X
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3.

図書
図書
3. Segmenting the industrial market (: pbk)
Thomas V. Bonoma, Benson P. Shapiro
出版情報: Lexington, Mass. : Lexington Books, c1983
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4.

図書
図書
4. Life style and psychographics
edited by William D. Wells
出版情報: Chicago : American Marketing Association, 1974
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5.

図書
図書
5. The discipline of market leaders : choose your customers, narrow your focus, dominate your market (: pbk)
Michael Treacy and Fred Wiersema
出版情報: Reading, Mass. : Addison-Wesley, 1996, c1995
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