Marketing madness : a survival guide for a consumer society

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Michael F. Jacobson and Laurie Ann Mazur ; with a foreword by Ralph Nader

言語:

英語

出版情報:

Boulder, CO ; Oxford : Westview Press, 1995

形態:

260 p. : ill. ; 26 cm

著者名:

書誌ID:

BA24847789

ISBN:

9780813319803 [0813319803] (: hbk)

9780813319810 [0813319811] (: pbk)

子書誌情報

所蔵情報

タイトルが類似している資料

詳細

主題:	Advertising--Social aspects--United States; Advertising--United States--Psychological aspects; Marketing--Social aspects--United States; Marketing--United States--Psychological aspects
分類・件名:	LCC : HF5415.1 DDC : 658.8 LCSH : Marketing -- Social aspects -- United States LCSH : Advertising -- Social aspects -- United States LCSH : Marketing -- United States -- Psychological aspects LCSH : Advertising -- United States -- Psychological aspects
LCCN:	94012878
注記:	Includes index
TTLL:	eng

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1 図書 The consumer trap : big business marketing in American life Dawson, Michael, 1965- University of Illinois Press	7 図書 The professional's guide to database systems project management Rothstein, Michael F., Rosner, Burt Wiley
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6 図書 Electronic marketing and the consumer Peterson, Robert A. (Robert Allen), 1944- Sage Publications	12 図書 Consumer behavior : implications for marketing strategy Hawkins, Del I., Best, Roger J., Coney, Kenneth A. Irwin