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Marketing management : analysis, planning, implementation, and control. 7th ed
- フォーマット:
- 図書
- 責任表示:
- Philip Kotler
- 言語:
- 英語
- 出版情報:
- Englewood Cliffs, N.J. : Prentice-Hall, c1991
- 形態:
- xxvi, 756 p. : col. ill. ; 28 cm
- 著者名:
- Kotler, Philip, 1931- <DA00233712>
- シリーズ名:
- The Prentice-Hall series in marketing <BA00314647>
- 書誌ID:
- BA12203610
- ISBN:
- 9780135524800 [0135524806]
9780135634790 [0135634792] (: pbk)
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