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Developing effective communications strategy : a benefit segmentation approach

フォーマット:
図書
責任表示:
Russell I. Haley
出版情報:
New York : Wiley, 1985
形態:
xii, 510 p. : ill. ; 24 cm
著者名:
Haley, Russell I. <DA01190874>  
シリーズ名:
Ronald series on marketing management ; ISSN:0275-875X <BA00637431>
書誌ID:
BA0063741X
ISBN:
9780471812623 [0471812625] (est.)  CiNii Books  Webcat Plus  Google Books
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