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1.

図書
図書
1. Marketing management and strategy : a reader. 4th ed
edited by Philip Kotler, Keith K. Cox
出版情報: Englewood Cliffs, NJ : Prentice-Hall, c1988
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2.

図書
図書
2. Marketing management and strategy : a reader. 4th ed (:pbk.)
edited by Philip Kotler, Keith K. Cox
出版情報: Englewood Cliffs, NJ : Prentice-Hall International, c1988
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3.

図書
図書
3. Marketing management and strategy = formerly Readings in marketing management : a reader. Rev. ed
edited by Philip Kotler, Keith Cox
出版情報: Englewood Cliffs, N.J. : Prentice-Hall, c1980
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