Strategic advertising management

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Larry Percy, John R. Rossiter, Richard Elliott

言語:

英語

出版情報:

Oxford : Oxford University Press, 2001

形態:

xxi, 288 p., xii p. of plates : ill. (some col.) ; 25 cm

著者名:

書誌ID:

BA53573756

ISBN:

9780198782322 [0198782322]

子書誌情報

所蔵情報

タイトルが類似している資料

詳細

主題:	Advertising--Management; Communication in marketing; Sales promotion; Strategic planning
分類・件名:	DDC : 659.1 LCSH : Sales promotion LCSH : Advertising -- Management LCSH : Strategic planning LCSH : Communication in marketing
注記:	Includes index
TTLL:	eng

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1 図書 Advertising management Aaker, David A., 1938-, Myers, John G., 1933- Prentice-Hall	7 図書 Strategic technology management Dussauge, Pierre, Hart, Stuart L., Ramanantsoa, Bernard J. Wiley
2 図書 Promotion : advertising, publicity, personal selling, sales promotion Stanley, Richard E. Prentice-Hall	8 図書 Strategic management : text and cases Higgins, James M., Vincze, Julian W. Dryden Press
3 図書 Strategic management Hunger, J. David, 1941-, Wheelen, Thomas L. Addison-Wesley	9 図書 The strategic management of technological innovation Loveridge, Ray, Pitt, Martyn J. Wiley
4 図書 Strategic management : text and cases Wright, Peter L., Pringle, Charles D., Kroll, Mark J. Allyn and Bacon	10 図書 Marketing theory Grönroos, Christian, 1947-, Sheth, Jagdish N., Brodie, R. J., Baker, Michael J. (Michael John), 1940- Sage
5 図書 The essence of strategic management Bowman, Cliff Prentice Hall	11 図書 Corporate renaissance : the art of reengineering Cross, Kelvin F., 1953-, Feather, John, Lynch, Richard L. Blackwell
6 図書 The strategic management blueprint Dobson, Paul, Starkey, Ken, 1948- Blackwell Business	12 図書 Strategic Synergy Campbell, Andrew, Luchs, Kathleen Sommers International Thomson Business