Developing effective communications strategy : a benefit segmentation approach
- フォーマット:
- 図書
- 責任表示:
- Russell I. Haley
- 出版情報:
- New York : Wiley, 1985
- 形態:
- xii, 510 p. : ill. ; 24 cm
- 著者名:
- Haley, Russell I. <DA01190874>
- シリーズ名:
- Ronald series on marketing management ; ISSN:0275-875X <BA00637431>
- 書誌ID:
- BA0063741X
- ISBN:
- 9780471812623 [0471812625] (est.)
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