Integrated marketing communications : a primer

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Integrated marketing communications : a primer

フォーマット:

図書

責任表示:

Philip J. Kitchen and Patrick de Pelsmacker

言語:

英語

出版情報:

London : Routledge, 2004

形態:

xiii, 193 p. : ill. ; 24 cm

著者名:

書誌ID:

BA68062568

ISBN:

9780415314213 [0415314216] (: pbk)

9780415314206 [0415314208] (: hbk)

子書誌情報

所蔵情報

タイトルが類似している資料

詳細

主題:	Communication in marketing
分類・件名:	LCC : HF5415.123 DC22 : 658.8/001/4 LCSH : Communication in marketing
LCCN:	2004000946
注記:	Includes bibliographical references (p. 178-186) and index
TTLL:	eng

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